https://www.nitish.pro/writing/ Articles and thoughts by Nitish Kumar on web development, React, Next.js, and building modern software. en-us Thu, 17 Sep 2026 00:00:00 GMT https://www.nitish.pro/writing/media-optimization/ https://www.nitish.pro/writing/media-optimization/ Alt text, captions, transcripts, and file metadata each carry a format's search signal. Skip it and even the best content stays invisible to a crawler. Thu, 17 Sep 2026 00:00:00 GMT vianitish@gmail.com (Nitish Kumar) https://www.nitish.pro/writing/sitemaps-and-robots/ https://www.nitish.pro/writing/sitemaps-and-robots/ Some pages vanish for having no links pointing to them. Others stay listed after being blocked outright. Both trace to files nobody reads until it breaks. Tue, 04 Aug 2026 00:00:00 GMT vianitish@gmail.com (Nitish Kumar) https://www.nitish.pro/writing/meta-tags/ https://www.nitish.pro/writing/meta-tags/ What lives in the document head and how it shapes crawling, indexing, snippet display, and mobile rendering, plus the tags no search engine reads anymore. Mon, 27 Jul 2026 00:00:00 GMT vianitish@gmail.com (Nitish Kumar) https://www.nitish.pro/writing/canonical-urls/ https://www.nitish.pro/writing/canonical-urls/ How duplicate content silently splits ranking signals. What canonical tags do, when they are required, and what gets it wrong. Sun, 12 Jul 2026 00:00:00 GMT vianitish@gmail.com (Nitish Kumar) https://www.nitish.pro/writing/opengraph/ https://www.nitish.pro/writing/opengraph/ A complete reference for every OpenGraph and Twitter Card meta tag. What each property does, what breaks without it, and how to test your share cards. Wed, 08 Jul 2026 00:00:00 GMT vianitish@gmail.com (Nitish Kumar) https://www.nitish.pro/writing/structured-data/ https://www.nitish.pro/writing/structured-data/ Schema.org, JSON-LD, and rich results. Why structured data breaks silently, which types matter, and how to validate before Google does. Tue, 02 Jun 2026 00:00:00 GMT vianitish@gmail.com (Nitish Kumar) https://www.nitish.pro/writing/core-web-vitals/ https://www.nitish.pro/writing/core-web-vitals/ Core Web Vitals and related metrics. LCP, CLS, INP, FCP, TBT, Speed Index. How to read PageSpeed Insights and fix what Google measures. Tue, 19 May 2026 00:00:00 GMT vianitish@gmail.com (Nitish Kumar) https://www.nitish.pro/writing/what-seo-actually-is/ https://www.nitish.pro/writing/what-seo-actually-is/ Why your site is not on Google. Technical SEO for developers. Structured data, OpenGraph, Core Web Vitals. Fix what your build process misses. Tue, 19 May 2026 00:00:00 GMT vianitish@gmail.com (Nitish Kumar) https://www.nitish.pro/writing/until-it-didnt/ https://www.nitish.pro/writing/until-it-didnt/ Every day looked the same. Until it didn't. How I went from repetitive UI work to building a CMS pipeline from scratch. Tue, 07 Apr 2026 00:00:00 GMT vianitish@gmail.com (Nitish Kumar)